Shea Kerry, Strength and Endurance Coach. Ironman, Hyrox, Endurance.

Coaching for athletes who want structured training, stronger habits and a plan that can move with real life.

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sheakerry.coaching Coaching for athletes who want more Strength / Endurance / Purpose

Coaching Packages

Choose the level of support that fits how you train.

Both options combine strength and endurance programming with clear guidance. The difference is how closely you want to work with a coach through each training block.

Lower touch

Structured Plan with Guidance

For athletes who want a personalised plan and expert direction, but prefer more independence.

£150 / month

Minimum commitment: 3 months

  • Personalised strength and endurance programme
  • 4-week training blocks in TrainingPeaks Premium
  • Initial consultation and programme setup call
  • Block overview with practical guidance notes
  • End-of-block review and updated programme
  • Quarterly coaching call and non-urgent email support
Register Interest
Highest Support

Full partnership

Full Coaching Partnership

For athletes who want hands-on coaching, regular feedback and training that adapts around life.

£250 / month

Founding client pricing available during launch.

  • Fully bespoke strength and endurance programme
  • Weekly training plan through TrainingPeaks Premium
  • Initial consultation, onboarding and delivery call
  • First-week high-support onboarding
  • Weekly review, feedback and training adjustments
  • Monthly coaching call plus WhatsApp and email support
Apply for Coaching

Quick Comparison

Clear structure, different levels of contact.

Feature
Structured Plan
Full Partnership
Plan delivery
4-week training blocks
Weekly plan updates
Review cadence
Every 4 weeks
Weekly
Coaching calls
Quarterly
Monthly
Support channel
Email support
WhatsApp and email
Adjustments
At block review points
Around fatigue, work, recovery and schedule changes
Event planning
Basic guidance
Race strategy, pacing, fuelling and preparation

Choose Structured Plan if...

  • You are fairly independent.
  • You want a personalised programme without frequent coaching contact.
  • You are comfortable following a 4-week block.
  • You want expert review at set points.

Choose Full Partnership if...

  • You want more accountability and feedback.
  • You need training adapted around life as it happens.
  • You are preparing for an event that needs closer management.
  • You want a stronger coach-athlete relationship.

Show Site Prototype

More than package cards: a coaching experience he can grow into.

01

TrainingPeaks-led weekly rhythm

Sessions, feedback and adaptations are framed as a weekly performance loop.

02

Event focus

Hyrox, Ironman, running and endurance goals stay visible throughout the page.

03

Apply-first funnel

Every section nudges visitors back to an application or consultation.

Launch Phase

Founding Client Spaces

Shea is opening a limited number of founding client spaces for the Full Coaching Partnership. Founding clients receive the full high-touch coaching service at a reduced launch rate while the coaching system is refined.

Founding price £150/month Minimum commitment: 12 weeks

Included at launch

  • TrainingPeaks Premium account
  • Weekly programming and regular feedback
  • Monthly coaching calls
  • WhatsApp and email support
  • First-week high-support onboarding
Apply for a Founding Space

The Coach

Built for athletes balancing strength, endurance and real life.

Shea Kerry works with athletes who want more than a generic training plan. The coaching approach brings together structured endurance work, purposeful strength training and practical support around consistency, confidence and preparation.

This prototype uses sample wording and placeholder details. It is designed so Shea can add qualifications, event background, client stories, photos and exact contact details when they are ready.

The Coaching System

Three connected layers make the offer feel more premium than a weekly spreadsheet.

01 Adaptive plan

Training changes around fatigue, work, travel and event pressure.

02 Feedback loop

Key sessions become decision points, not just completed workouts.

03 Race week clarity

Pacing, fuelling and recovery are presented before the athlete needs them.

Search Presence

Designed to help the right Shea Kerry show up.

The current search result can surface unrelated people for "Shea Kerry PT". A dedicated site, consistent page titles, coaching keywords, a Google Business Profile and linked social profiles give search engines a clear source of truth.

Apply for Coaching

Start with a short application.

This demo form does not send anywhere yet. In the live version it can connect to email, a CRM, Google Sheets, Calendly or a coaching onboarding workflow.

Sample contact details hello@sheakerry.coaching @sheakerry.coaching Book a Consultation placeholder