Shea Kerry, Strength and Endurance Coach. Ironman, Hyrox, Endurance.

I help you build strength, endurance and confidence with training that fits around real life, not just a perfect week on paper.

01 Free call first

We talk through where you are, what you are training for and what kind of support would actually help.

02 Built around you

Your plan can work around fatigue, work, family, events and the weeks that do not go perfectly.

sheakerry.coaching Coaching for athletes who want more Strength / Endurance / Purpose

Coaching Pathways

Choose the level of support that fits you, your goal and your season.

I do not want to force you into a public price list before I know what you need. The first step is a free consultation where we look at your goal, current training, support needed and best route forward.

Independent pathway

Structured Plan with Guidance

If you like training independently but want proper direction, this gives you a clear plan and expert checkpoints.

Free call then tailored

We agree the right scope, commitment and next steps after your free consultation.

  • Personalised strength and endurance programme
  • 4-week training blocks in TrainingPeaks Premium
  • Initial consultation and programme setup call
  • Block overview with practical guidance notes
  • End-of-block review and updated programme
  • Quarterly coaching call and non-urgent email support
Book Free Consultation

Quick Comparison

Clear structure, different levels of contact.

Feature
Structured Guidance
Coaching Partnership
First step
Free consultation
Free consultation
Plan delivery
4-week training blocks
Weekly plan updates
Review cadence
Every 4 weeks
Weekly
Coaching calls
Quarterly
Monthly
Support channel
Email support
WhatsApp and email
Adjustments
At block review points
Around fatigue, work, recovery and schedule changes
Event planning
Basic guidance
Race strategy, pacing, fuelling and preparation

Structured guidance may fit if...

  • You are fairly independent.
  • You want a personalised programme without frequent coaching contact.
  • You are comfortable following a 4-week block.
  • You want expert review at set points.

A coaching partnership may fit if...

  • You want more accountability and feedback.
  • You need training adapted around life as it happens.
  • You are preparing for an event that needs closer management.
  • You want a stronger coach-athlete relationship.

Show Site Prototype

More than a fixed plan: a coaching experience I can release in stages.

01

TrainingPeaks-led weekly rhythm

Your sessions, feedback and adaptations become a weekly rhythm rather than a plan left to gather dust.

02

Event focus

Your event stays visible, whether that is Hyrox, Ironman, running or a wider endurance goal.

03

Consultation-first funnel

I want the first step to feel easy: a free call before any coaching route is agreed.

Phased Rollout

Coaching Released in Stages

I can open coaching gradually, starting with a small number of free consultations while the systems, onboarding and feedback process are refined. That keeps the offer personal and protects coaching quality.

First step Free consultation Coaching route matched around your goal, training history and support needs

Early stages can include

  • TrainingPeaks Premium account
  • Weekly programming and regular feedback
  • Monthly coaching calls
  • WhatsApp and email support
  • First-week high-support onboarding
Book a Free Consultation

The Coach

Built for people balancing strength, endurance and real life.

I work with athletes who want more than a generic training plan. My approach brings together structured endurance work, purposeful strength training and practical support around consistency, confidence and preparation.

This page is still using sample details, but the idea is simple: give you a clear picture of how I coach, then let us talk properly before deciding what support fits.

The Coaching System

I bring three layers together so your training feels personal, useful and connected to the bigger goal.

01 Adaptive plan

I can adjust training around fatigue, work, travel and event pressure.

02 Feedback loop

Your key sessions become decision points, not just completed workouts.

03 Race week clarity

I help you think through pacing, fuelling and recovery before you need them.

Other Perks

Little partner rewards that make the coaching feel more personal.

Partner milestone Free training bottle

I can send a branded bottle after an agreed period as a small reward for consistency.

Longer-term partner Free coaching hoodie

A hoodie can unlock after a longer partnership milestone, giving you something tangible from the coaching journey.

Free Consultation

Start with a free coaching consultation.

This demo form does not send anywhere yet. In the live version it can send your details into WhatsApp, a CRM, Google Sheets, Calendly or an onboarding workflow so the first conversation feels quick and personal.